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email design
As part of the transition from Salesforce Marketing Cloud to Emma, I redesigned the email that we send to new NPR One users each month.
old design
new design
e-update mailings
I developed a new email strategy for how we send e-updated or "e-blasts." When at all possible, campaigns are targeted by location or by group. This allows us to deliver more relevant information to our audience, increasing our engagement rates while drastically lowering our opt-out rates. Some examples of targeted mailings include invitations to We Live Here events, to live tapings of Politically Speaking, and to election updates.
For the release of the Millennium Mayor podcast, I created an automated mailing that, when someone joined the mailing list, would automatically send a rich-text welcome email and then as the podcast was released would send them highlights of the series. This was the first time STLPR ever used an automated email series. This automated series had a 63% open rate and a 27% click rate (industry standards consider above-average rates to be 35% for open rate and 8% for click rate).
automated series
industry recognition
I had the opportunity to talk with the team at Emma as they recognized both my and STLPR's work in the field of email marketing.
For internal use, I created an email marketing calendar that allows everyone to see all campaigns that are going out so that they can more effectively schedule emails to increase engagement and decrease our opt-out rates.
email marketing calendar
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